Our Team

James Henderson


One of the industry’s most experienced PR specialists

Resilience and vision at his core

Advised world-famous individuals, brands, companies, and government institutions

Crisis and issues expert strengthened through own experience

London agency currently leading tourist tax campaign which it devised

Manages London office through UAE & visits regularly

Formed Dubai office in 2023 to create a leading high-level GCC focused advisory business

Awad Mustafa

GCC Media expert and Account Director

Awad comes with over a decade of consultancy experience spanning editorial and communications

Specialist on regional geopolitics and security

Strategic communicator with a proven track record working for mainstream news outlets

Mohammad Hany

Account Executive

Mohammad is an Account Executive with over a decade of multi sector experience including; Luxury Goods, Real Estate and Financial Services. Former clients include Aldar, Red Sea Global, Dior, Lancome, Estee Lauder

Multi - client management experience gained through international and regional PR agencies

Mohammad is native Arab speaker with excellent communication and writing skills in both Arabic & English

Tony Farah

Freelance Arabic Media Consultant

Tony has over 12 years of Arabic media experience across the UAE and GCC specifically Health Hospitality, Finance

Excellent translation and Arabic language skills

Strong media relationships throughout the region

Alainna Morkos

Operations Executive

An industry professional with more than twenty years of experience.

Regional experience includes working with WWP agencies on clients such as J Craft yachts, Ralph Lauren and Roberto Cavalli.

Has been instrumental in the setup of JBH Public Relations Dubai